Xbox is getting more and more popular with the passage of days, especially with the launch of Xbox Series consoles and Xbox Game Pass in the United States of America and around the world
Xbox President Phil Spencer recently spoke on the IGN Unlocked 500 podcast about the company and told us that the Xbox brand is very strong in North America and the UK but that they aim to become even stronger in every market around the world.
He also added that Microsoft is ready to invest in getting there and that the team is currently going through a transformation process to do more localization and build community and social leaders in these markets. We do not know if the Arab region is on the company's map, but the Arab games market has become a very important market, and the Arab community has not been silent about the lack of support for the Arabic language, so we hope that more localization operations will be carried out in the region.
According to Spencer, this plan will be implemented within the next two years and making the brand stronger around the world is a big focus for them, especially after their huge successes in Japan with the Xbox Series X and Series S.
What do you think of the strength of the brand around the world and do you expect to see support for the beautiful Arabic language during these two years? Share with us in the comments below!